Etch Creative
Etch Creative came to us looking to reposition the brand as a more modern, strategically led retail partner balancing creative thinking, technical expertise and project delivery within one connected identity. As a studio working across premium retail environments, the goal was to create a brand that felt confident and contemporary while still grounded, approachable and easy to work with. Through a collaborative strategy process, we helped define Etch’s positioning, messaging and visual direction around the idea of creative and technical disciplines working in sync. Inspired by the energy and structure of a live band, the identity system explores the relationship between project management, design and technical delivery each playing a different role while contributing to one cohesive outcome. The final brand combines bold typography, structured layouts and a refined visual language with messaging rooted in clarity, precision and real-world retail delivery, helping position Etch Creative as the partner brands trust to bring ambitious retail concepts to life.
Project overview
Year Complete,
Industry:
Creative Agency
Overview
Rather than creating a single static logo, we developed a flexible identity system designed to reflect the way Etch actually works collaborative, dynamic and multi-disciplinary. From a strategic perspective, one fixed mark felt too limiting for a brand built around the relationship between creativity, project management and technical delivery. Instead, we created a suite of interchangeable logo variations that could shift across different touchpoints, services and moments of communication, giving the brand more personality, movement and creative expression. Alongside these, we designed a stronger hero mark that acts as the primary anchor for the brand, bringing a more refined and professional presence when trust, clarity and credibility are most important. The result is an identity system that feels both structured and expressive, balancing professionalism with the energy and flexibility that defines Etch Creative.
Brand Collateral
Print Collateral
Flexible Brand Mark
