SIGNET
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SIGNET’s rebrand was about finding the right balance between heritage and modernity. We refreshed their identity to feel more relevant for today while staying true to the brand’s legacy and values. Inspired by ideas of tradition and structure, we created a crest-style marque paired with a modern sans-serif typographic system, giving the brand a more confident and contemporary feel. A muted, heritage-inspired colour palette adds depth and an understated elegance across the identity.
Project overview
Year Complete,
Industry:
Fashion
Overview
Beyond the visuals, the project focused on creating a clear and consistent brand system. From the full logo suite to flexible brand guidelines and applications across digital and physical touchpoints, every element was designed to work cohesively and grow with the brand.
Brand In Play
Branded Collateral
