The V Spot is the sister company to ‘Sugar(ed)’ in Singapore, a natural hair removal and sugaring salon. With four successful locations, they wanted to create their own cosmetic range to use in salon and to sell to their customers online. With three core products to start with, their aim is to create conscious formulas for all bodies, genders and ages. Whilst the products can be used for intimate areas post sugaring, they can equally be used by anyone, anywhere on the body.

Through our branding sprint project structure, we gained an in-depth understanding of their brand, delving into their future goals and envisioning where The V Spot would stand in the next 5 years. Our objective was to craft a welcoming and inclusive brand tailored primarily for a female audience, yet avoiding an excessively feminine tone. We harmoniously blended warm and cool hues of reds, pinks, and diverse skin tones to mirror their commitment to female empowerment with inclusivity.

Central to our efforts was the creation of a distinctive brand mark. We achieved this by introducing bespoke customisations to the letter V, softening its shape and fashioning a memorable symbol that customers could readily recall and instantly associate with The V Spot.