Formerly known as ‘The Young Professional’, who are a careers community for the next gen professional. Their mission is to help bring an end to the days of tired, stuffy, corporate events. They host in-person events, run an online magazine, have a podcast and host webinars. They were growing out of their old branding and after deciding to change their name, they wanted a new brand identity built around it.

After meeting Olly, the founder, at one of their networking events, we got chatting about where he saw his brand going in the future. A detailed questionnaire and a few calls later, we were ready to take his new vision and bring it to life. Through focusing on the meaning behind their name ‘The Careers Edit’, we explored the idea of looking at newspapers for layout and type inspiration. The concept of ‘editing’ your career strongly coincided with the concept of editing newspapers and thus their new brand slogan was born, ‘Be The Author Of Your Career’.

With a focus on typography, we chose contrasting yet complimentary fonts that when paired together, gave a completely unique look and feel to their brand. We chose one main brand colour and paired it with a range of neutral colours as to not take away from the focus on the type and imagery of the brand.

We designed a fun and young brand mark that is slightly obscure to attract a young demographic of professionals and to add a little edge to the brand. We also designed a more classic version of their logo by using a thin and elegant font with a bolder one to create further contrast and to put an emphasis on the word ‘career’. Finally, we designed a set of brand icons to be used throughout their branding that were inspired by the shapes of the letters in their brand mark, tying the whole identity together.