SIGNET

SIGNET’s rebrand was a refined exercise in balance honouring tradition while embracing modernity. We reimagined this legacy brand for today’s fast-moving world, crafting an identity that feels both storied and striking. Inspired by the values of heritage, hierarchy, and belonging, we developed a crest-style brand mark alongside a contemporary sans-serif typographic system to strike the perfect visual harmony. The colour palette, deeply rooted in British heritage, lends an understated elegance that speaks volumes. More than a visual refresh, this was a strategic evolution, one anchored in clarity, consistency, and conviction. From a full logo suite to an adaptable visual language and detailed brand guidelines, every element was built to ensure coherence across all touch points, from digital channels to physical garments.