Plan & Extend
Brand Identity
For Plan & Extend, we developed a complete brand strategy and visual direction for a modern architectural planning service dedicated to making home extensions simple, clear, and stress-free. Through an in-depth workshop process, we defined their mission, values, and positioning, shaping a tone of voice that’s professional yet personable. We then created two distinct creative directions, each inspired by architectural forms, line drawings, and grounded colour palettes, to reflect both precision and approachability. The result is a brand foundation that communicates expertise, builds trust, and makes the extension journey feel not just manageable, but enjoyable.
