Moxie Fit is an athleisure brand that embodies the essence of modern minimalism. Their mission is to empower individuals to embrace and active lifestyle with confidence and style, bridging the boundaries between fitness and fashion. Moxie Fit’s athleisure wear seamlessly integrates into everyday life, offering both comfort and sophistication.

Our goal was to create a very minimalistic yet stylish brand by focusing heavily on sourcing fonts that would accomplish this vision. The ‘m’ is a flowy letter that instantly grabs your attention, paired with a boxy and linear sans serif font that creates a beautiful contrast. The brand is for powerful women, so using a monochrome colour palette allowed us to create this strong brand presence and bold aesthetic.