Higgs & Hounds

Higgs & Hounds approached us as a new entrant in the pet care space, a dog daycare and overnight stay service looking to build a brand that felt trusted, thoughtful, and full of character. We partnered closely with the founder to develop an identity that blends calm professionalism with a warm, approachable spirit, positioning the business as both high-quality and deeply caring.

From the outset, the goal was to create a brand that felt considered yet full of personality playful in moments, but never gimmicky. We explored two distinct creative directions, ultimately landing on a visual language that pairs hand-drawn illustration with structured typography, soft colour palettes, and tactile-inspired textures. The result is a confident and flexible identity system that brings a sense of ease, charm, and quiet confidence to the everyday experience of pet care.