Annabel White Interiors
Brand Identity
Annabel White Interiors came to us with a clear ambition: to craft a brand that quietly commands attention; refined, personal, and globally resonant. Our work began with strategic positioning, distilling the brand into three core pillars: refinement, personal attention, and global sophistication. From there, we designed a visual identity that mirrors the elevated, tailored experience Annabel offers her clients. A carefully curated typographic system blends timeless serif structure with contemporary sans-serif clarity, while a balanced speaks to quiet confidence and enduring style. Every detail from the editorial style layouts to custom visual elements reflects the brand’s meticulous, high-touch approach to design. This is not a brand built on trends, but one rooted in longevity. The result is a cohesive identity that resonates with an international audience seamlessly aligning with the calibre of clients Annabel serves, and built to evolve with her global trajectory.
